Sum of Us - Lil' Krill

Overview

Animation created for global advocacy group SumOfUs, raising awareness of the vital importance of krill in the ocean’s food chain and the threat posed to it by CVS pharmacies in the manufacture of krill oil supplements. Sign the petition here: sumofus.org/cvs Subscribe to support SumOfUs: smarturl.it/SumOfUs_Subscribe 

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Watch 'Lil' Krill' below

Credits

Client - Sum Of US
Agency - Motion Picture Company
Animation - Munk Studios
3D Animation - Pryce Duncalf
Texturing - Sacha Danjou
2D Animation - Matt Tsang, Stephen Turner
Background Illustration - Giulia Rivolta
Illustration - George Crosbie, Brice Bourree

Message

Lil' Krill has a message for anyone using krill oil products - you can live without krill. The ocean can't. Sign the petition here: sumofus.org/cvs
Subscribe to support SumOfUs: smarturl.it/SumOfUs_Subscribe
Antarctic krill oil is a booming industry right now thanks to the popularity of health supplements, but it’s an industry that poses a serious threat to the ocean’s ecosystems. That’s why Lil' Krill has a message for anyone using krill oil products - you can live without krill. The ocean can’t.